Question is - are we eating what we can afford, shopping more wisely, doing more beans on toast ...? Or is all this reporting of rising food prices something to cover the quiet out of football season news?
Could be that people are being a bit more careful about what they buy. I notice that some of the aisles in the supermarket I use are fairly empty, so a good way of getting about the store easily. There are also either logistics problems or people are making use of cheaper options, offers, coupons and basics, which is what I tend to buy.